Two Brothers Creative

Two Brothers Creative is a content marketing agency based in Omaha, Nebraska, specializing in podcast and video production services. Founded by brothers Matt and Ben Tompkins, the company offers a comprehensive suite of services, including content marketing strategies, search engine optimization (SEO), social media management, and podcast coaching. Their flagship offering, "Content in a Box," provides clients with a streamlined content marketing system that leverages podcasts and videos to deliver affordable and effective marketing solutions.

Two Brothers Creative, a leading content marketing agency, faced the challenge of scaling their podcast video production services to meet increasing client demand. With a growing portfolio of clients relying on their expertise in podcasting and video content, they needed a reliable partner to help manage the heavy post-production workload. The challenge was to maintain the high-quality standards their clients expect while delivering long-form episode edits, short-form video clips, and other podcast deliverables on time and efficiently. They sought a solution to expand their capacity without compromising quality or disrupting their streamlined workflow.

As a white-label partner, Content Supply provided Two Brothers Creative with a comprehensive post-production solution to enhance their podcast video production services. By seamlessly integrating with their existing workflow, Content Supply enabled Two Brothers Creative to scale their offerings while maintaining the high-quality standards their clients expect.

1. Comprehensive Post-Production Support

• Long-Form Episode Editing: Delivered polished, professionally edited podcast episodes, focusing on clear audio, smooth transitions, and visual engagement.
• Short-Form Video Clips: Produced eye-catching, shareable video highlights optimized for social media platforms, including Instagram Reels, TikTok, and LinkedIn.
• Custom Deliverables: Provided additional podcast assets, such as branded intros/outros, motion graphics, and captions, tailored to client needs.

2. Streamlined Workflow Integration

• Collaborative Onboarding: Worked closely with Two Brothers Creative to understand their processes, client expectations, and branding guidelines.
• Flexible Workflows: Adapted to their project management system, ensuring seamless communication and efficient delivery of assets.
• Quality Assurance: Implemented a rigorous review process to ensure each deliverable met Two Brothers Creative’s high standards.

3. Advanced Technology and Expertise

• Editing Tools: Utilized industry-leading software like Adobe Premiere Pro and After Effects for high-quality video editing and motion graphics.
• Audio Enhancement: Enhanced podcast audio using tools like Adobe Audition to ensure clarity and professional-grade sound quality.
• Content Optimization: Delivered videos optimized for multiple platforms, ensuring ideal formats, resolutions, and aspect ratios.

4. Scalable Production Capabilities

• Efficient Turnaround: Delivered edited episodes and short-form clips within agreed-upon timelines, ensuring Two Brothers Creative met client deadlines.
• Capacity for Growth: Scaled production resources to handle increasing demand, accommodating multiple projects simultaneously.
• Dedicated Team: Assigned a team of experienced editors and content specialists to handle all aspects of post-production.

5. Ongoing Collaboration and Support

• Regular Communication: Maintained open lines of communication with Two Brothers Creative to address evolving needs and provide updates.
• Feedback Implementation: Acted on feedback promptly to refine processes and improve deliverables.
• White-Label Branding: Ensured all content was delivered under Two Brothers Creative’s branding, maintaining their client relationships seamlessly.

By partnering with Content Supply, Two Brothers Creative successfully expanded their post-production capabilities, meeting growing client demands while maintaining quality and efficiency. This collaboration allowed Two Brothers Creative to focus on creative strategy and client acquisition, confident in their ability to deliver exceptional podcast video content.

Content Supply’s collaboration with Two Brothers Creative delivered measurable improvements across key performance indicators, enabling the client to scale their services efficiently while maintaining quality and client satisfaction.

1. Increased Production Efficiency

• Turnaround Time Reduction: Post-production delivery times decreased by 35%, allowing Two Brothers Creative to meet tight deadlines and handle a larger volume of projects.
• Project Capacity Growth: The client expanded their post-production output by 50%, accommodating more clients without additional in-house resources.

2. Enhanced Client Deliverables

• Quality Assurance: Achieved a 98% approval rate on first drafts from Two Brothers Creative’s clients, demonstrating consistency and attention to detail.
• Content Optimization: Social media clips optimized for platforms like Instagram and TikTok saw a 40% increase in engagement rates, driving client success on these channels.

3. Cost Savings

• Operational Efficiency: Two Brothers Creative saved an estimated 25% in labor costs by outsourcing post-production work to Content Supply instead of hiring additional in-house staff.

4. Improved Client Retention and Acquisition

• Client Retention: Two Brothers Creative maintained a 100% client retention rate among podcast production clients, citing high-quality deliverables and timely delivery as key factors.
• New Client Growth: By freeing up internal resources, the client increased their ability to onboard new clients by 30% over six months.

5. Strengthened Brand Reputation

• Positive Feedback: Surveys revealed that 95% of Two Brothers Creative’s clients rated the video and podcast deliverables as “excellent” in quality and value.
• Social Media Performance: Videos produced through the partnership achieved an average 3x engagement increase compared to previous campaigns, boosting client visibility and success.

Conclusion: A Scalable Solution for Long-Term Success

These measurable results underscore the value of Content Supply’s white-label partnership with Two Brothers Creative. By enhancing efficiency, scaling production capacity, and improving client satisfaction, Content Supply enabled Two Brothers Creative to grow their business and maintain their reputation for excellence.