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Personal Brand

Dr. William Li

Discover how Content Supply helped Dr. William Li generate $1.28M through expert course production, content strategy, and launch marketing support.

How Dr. William Li Generated $1.28M from Online Courses with Content Supply’s Expert Marketing and Production

Dr. William Li is a prominent figure in the healthcare and wellness industry, specializing in innovative nutritional science and the role of diet in disease prevention. As a bestselling author and renowned speaker, he has made significant contributions to health education and research. Dr. Li’s brand has successfully generated over $1,283,965 in lifetime sales through the launch of his online courses, which focus on empowering individuals with knowledge about the health benefits of food.

His online presence and courses are designed to educate a wide audience about the impact of nutrition on health, utilizing engaging content strategies that incorporate video, podcasts, and interactive materials. As a client, Dr. Li seeks content creation and marketing services that can enhance his brand visibility, attract more students to his courses, and ultimately increase sales by providing valuable, actionable insights into health and wellness.

The Challenge

Dr. William Li, a renowned physician and bestselling author, faced a pivotal challenge in scaling his impact beyond the pages of his book. Despite having cultivated a substantial audience eager for his insights on nutrition and health, he struggled to translate that interest into a successful online course.

The challenge was twofold: first, how to effectively package and deliver his extensive knowledge in a format that resonates with learners, and second, how to market this course amidst a crowded online landscape filled with competing voices and offerings. Dr. Li needed a strategic approach to not only develop high-quality course content but also to ensure it reached and engaged his target audience effectively.

The stakes were high—he aimed to leverage his existing brand and expertise to generate significant revenue while helping individuals harness the power of nutrition for health transformation. Without a clear strategy, he risked underutilizing his potential and missing the opportunity to make a lasting difference in people's lives through education.

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"We’ve had a great deal of success, it’s a synchronized four week course that now has had over 1500 students, Who are from over 38 countries. So it’s a product that’s having a global impact (with $640,690 in lifetime sales so far!)"

Dr. William Li
Eat To Beat Disease
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THANK YOU SO MUCH! I rushed to do the fixes before the Masterclass, and you were very specific, so I didn't have any issues following your instructions. We saw conversions after the Masterclass, and we are witnessing conversions today. So, for sure, the fixes helped!

Juliana Figueiredo
Chief of Staff, The Angiogenesis Foundation

The Solution

To help Dr. William Li scale his mission of educating the public on health, nutrition, and disease prevention, Content Supply delivered a comprehensive, done-for-you content creation and launch solution—improve his personal brand and generate high-converting digital products.

Here’s how we helped Dr. Li build a multi-million dollar online course business:

1. Strategic Curriculum Development

We worked closely with Dr. Li and his team to structure a course that reflected his evidence-based approach to wellness while remaining highly accessible to a broad audience. This included:

  • Organizing scientific concepts into easy-to-follow modules
  • Creating a step-by-step course flow aligned with learning outcomes
  • Crafting clear lesson frameworks and supporting materials (guides, worksheets, downloadable resources)

The end result was a curriculum that was both authoritative and approachable—positioning Dr. Li as a trusted educator in the health space.

2. Professional Video Production

To enhance credibility and engagement, our team led the full video production process:

  • Filmed with multi-camera setups, professional lighting, and crisp audio
  • Captured both teaching segments and visual storytelling elements to reinforce key concepts
  • Directed on-camera delivery to feel warm, polished, and personal
  • Edited videos with branded motion graphics, clean transitions, and educational overlays

The videos reflected the caliber of Dr. Li’s expertise, while making his course engaging, visually dynamic, and ready for global audiences.

3. Content Creation for Launch and Marketing

We developed a suite of marketing assets to drive visibility and conversions, including:

  • Course trailers and social media teasers
  • Sales page copy, lead magnet strategy, and email sequences
  • Ad-ready video content optimized for Facebook, Instagram, and YouTube
  • Messaging tailored to Dr. Li’s audience—bridging science and lifestyle

These assets supported both evergreen and live launches, allowing the campaign to scale with confidence.

4. Sales Funnel and Launch Strategy

We built a conversion-optimized funnel that guided prospective students from discovery to enrollment:

  • Custom-designed landing pages and sales pages
  • Integration with Dr. Li’s CRM and email platform for automation and list segmentation
  • Webinar and live launch support for deeper engagement
  • Ongoing analytics and optimization to maximize ROI

This system enabled the course to sell consistently while supporting future product launches and upsell opportunities.

By combining educational strategy, high-end production, and expert marketing, Content Supply helped Dr. William Li launch with impact and scale with confidence—leading to $1.28 million in online course revenue and a rapidly growing global student base.

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The Process

To help Dr. William Li turn his health and nutrition expertise into a high-performing digital education business, Content Supply followed a proven, step-by-step process—bringing together course strategy, professional production, and scalable marketing systems. Every stage was designed to maximize audience impact and revenue.

Here’s a look at how we executed the project:

1. Discovery & Strategic Planning

We began with a deep-dive discovery session to understand Dr. Li’s goals, audience, and content vision. Together, we:

  • Identified core learning outcomes and value propositions for his course
  • Outlined the structure, tone, and delivery style that matched his brand
  • Aligned on key milestones for production, launch, and post-launch scaling

This gave us a strategic roadmap that guided every step moving forward.

2. Curriculum Development & Content Mapping

Working collaboratively, we translated Dr. Li’s expertise into a structured, high-impact curriculum. This included:

  • Outlining modules and lesson flows for clarity and engagement
  • Developing supporting materials like worksheets, action steps, and downloads
  • Writing lesson introductions and scripts that blended scientific depth with consumer accessibility

This ensured the course was digestible, actionable, and transformative for his audience.

3. Professional Video Production

Next, we brought the course to life through high-end video production:

  • Scheduled and coordinated filming days with our creative and technical team
  • Directed Dr. Li on camera to ensure natural delivery and brand alignment
  • Captured content using 4K video, studio lighting, professional audio, and multi-camera setups
  • Filmed both educational content and promotional assets in a single production cycle

The visuals reinforced Dr. Li’s authority while enhancing learning and retention.

4. Post-Production & Asset Creation

Once filming wrapped, our post-production team edited the full video library with precision and care:

  • Cleaned and trimmed content for clarity and flow
  • Added branded intros, transitions, motion graphics, and educational callouts
  • Delivered each lesson in platform-ready formats for desktop and mobile viewing
  • Produced short-form marketing videos, trailers, and ad content from the source footage

These assets created consistency between the course experience and Dr. Li’s public-facing brand.

5. Platform Build & Funnel Integration

We ensured the course was supported by a seamless delivery and sales system:

  • Built the course inside a learning platform (Kajabi, Thinkific, or custom LMS)
  • Integrated lead capture, email automation, and CRM systems for list growth and nurturing
  • Developed conversion-optimized sales pages, checkout flows, and thank-you pages
  • Connected analytics and performance tracking tools for real-time data insights

This infrastructure enabled smooth onboarding, easy content access, and ongoing re-engagement.

6. Launch Execution & Marketing Support

Finally, we helped Dr. Li prepare for a high-converting launch with:

  • Pre-launch content strategy and lead magnet development
  • Email marketing sequences for waitlist building and cart open/close periods
  • Social media rollout with video teasers and call-to-action posts
  • Paid ad campaign assets to fuel scalable traffic and lead generation

We provided creative, technical, and strategic support to ensure the launch was not only smooth—but successful.

By following this end-to-end process, Content Supply enabled Dr. William Li to scale his message globally—delivering meaningful health education while generating over $1.28 million in course revenue and building a long-term foundation for digital business growth.

The Results

With Content Supply’s full-service support, Dr. William Li successfully launched a high-impact online course that not only extended his reach but also established a scalable foundation for long-term digital growth. The collaboration resulted in powerful business outcomes, brand elevation, and audience transformation.

Here’s a breakdown of the results:

1. $1.28 Million in Online Course Revenue

Through a carefully crafted launch and marketing strategy, Dr. Li generated $1.28 million in course sales, proving strong demand for his expertise and the effectiveness of the content delivery system. This revenue milestone was achieved through:

  • A multi-phase launch strategy (pre-launch, open cart, evergreen)
  • Strategic audience targeting and lead nurturing
  • High-converting video content and sales funnel design

The result was a revenue-generating digital product that continues to drive growth.

2. A Professional, Scalable Online Course

Dr. Li’s expertise was transformed into a structured, engaging learning experience that reflects the credibility and clarity of his brand. The course now serves as:

  • A turnkey education product for global audiences
  • A foundational offer for future upsells, workshops, or product lines
  • A vehicle for delivering transformational health education at scale

Students consistently report clarity, value, and results from the course experience.

3. Improved Brand Authority and Visibility

With high-quality visuals, professional messaging, and branded assets, Dr. Li’s course launch reinforced his positioning as a global health thought leader. As a result:

  • His personal brand gained more recognition in the wellness education space
  • New partnership and collaboration opportunities emerged
  • His audience grew significantly across email, social media, and platform communities

4. Automated Sales and Marketing System

The marketing and delivery infrastructure built by Content Supply gave Dr. Li:

  • A fully automated email and funnel system for evergreen sales
  • A complete library of marketing assets for future launches
  • Real-time analytics for ongoing optimization and strategic scaling

This system allows for consistent revenue with minimal hands-on oversight—freeing up time for research, speaking, and content creation.

5. Global Impact and Audience Reach

Most importantly, Dr. Li was able to expand his reach and serve thousands of students around the world—delivering science-backed, life-changing insights on food, health, and longevity.

With the right team, tools, and strategy in place, Dr. William Li’s online course became more than just a product—it became a powerful platform for influence, revenue, and lasting impact.

How Health Experts Like Dr. William Li Are Building 7-Figure Course Brands with Done-for-You Strategy, Production, and Marketing

In today’s digital landscape, professionals in health, wellness, and science-backed education have an unprecedented opportunity to reach and transform global audiences. But creating a profitable online course—while maintaining your reputation, voice, and focus—requires more than knowledge.

It takes a full system.

That’s exactly what Dr. William Li achieved when he partnered with Content Supply to build and launch a premium online course that generated $1.28 million in revenue. With full-service support in strategy, curriculum design, production, and marketing, Dr. Li was able to scale his expertise beyond books, keynotes, and media appearances—without sacrificing his time or credibility.

If you're a physician, nutritionist, coach, or author with a proven framework or philosophy, here’s how you can benefit from the same specialized services.

The Challenge: Experts Know Their Field—But Not Always the Format

Professionals like Dr. Li are deeply experienced in research, clinical practice, and public education. But turning that expertise into a digital product that actually sells—and creates meaningful transformation—is often where they get stuck.

Common challenges include:

  • No course structure or curriculum design experience
  • Lack of high-quality, branded video content
  • Limited time and technical knowledge to produce a course
  • No reliable funnel or launch strategy to convert an audience into buyers
  • Difficulty balancing education, brand authority, and scalability

Even with a large platform, the leap from in-person or written content to digital courses can feel overwhelming. That’s where the right production partner makes all the difference.

The Solution: Done-for-You Online Course Development and Launch

At Content Supply, we specialize in helping experts like Dr. William Li create scalable digital products that are aligned with their voice, vision, and values. Our full-service process covers every aspect of the course lifecycle—from ideation to launch to long-term growth.

Here’s how we do it.

1. Curriculum Design for Maximum Clarity and Transformation

We take your method or message and turn it into a step-by-step curriculum your students can easily follow. With our instructional design team, you’ll get:

  • Structured modules and lessons based on your expertise
  • Downloadable resources, tools, and action steps
  • Scriptwriting support to simplify delivery without losing depth
  • A flow that’s designed to educate and retain

For Dr. Li, this meant breaking down complex health science into accessible, life-changing content.

2. Professional Video Production

We manage the entire filming process to ensure your course looks and sounds as expert as your message. Our video services include:

  • On-location or remote filming with full creative direction
  • 4K cameras, professional lighting, sound, and set design
  • Branded intros, graphics, and motion elements
  • Editing and formatting optimized for your course platform

The result? A premium product that enhances your credibility and elevates your brand.

3. Marketing Strategy and Funnel Build

A great course doesn’t sell itself. We create and implement a launch strategy designed to convert with:

  • Lead magnets, sales pages, and conversion-focused email sequences
  • Promotional videos and ad creatives for social media
  • Webinar or challenge frameworks (if applicable)
  • Full funnel setup using platforms like Kajabi, Thinkific, or custom LMS

Dr. Li’s launch included a multi-phase funnel that reached a large segment of his existing audience—while attracting new leads at scale.

4. Evergreen Sales System and Automation

Once your course is launched, we help you build a system that sells on autopilot. This includes:

  • CRM and email integrations for nurturing and upselling
  • Evergreen funnel optimization
  • Analytics and tracking for ongoing performance review
  • Scalable asset libraries for future campaigns

This gives you more freedom and revenue—without needing to constantly “relaunch.”

The Results: What Clients Like You Can Expect

Clients who work with Content Supply typically achieve:

  • Strong six- or seven-figure launches
  • High course completion rates and positive feedback
  • Increased visibility and brand equity
  • A centralized platform to scale future content and offers
  • More freedom to focus on research, writing, speaking, or clinical work

Dr. William Li’s $1.28M course launch is one example of what’s possible with the right structure, system, and support.

Who This Is For

Our services are ideal for:

  • Physicians, clinicians, and wellness professionals
  • Health-focused authors or keynote speakers
  • Scientists and educators with a strong personal brand
  • Experts seeking to teach at scale without sacrificing quality
  • Leaders ready to grow their mission and monetize their message

Ready to Build Your Own High-Impact Course?

You bring the expertise. We’ll build the system that turns it into a powerful, profitable online course.

Book a strategy call. Let’s bring your message to the world—at scale, with clarity, and without compromise.

Need to talk about your project, ideas or goals first?

Contact us or schedule a call so we can help you choose the best plan for your brand.
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