Client: Scroll Agency
Industry: Marketing and Advertising
Agency: Content Supply
Service: UGC (User-Generated Content) Video Production
Overview
Scroll Agency, a leading digital marketing agency specializing in paid social and creative strategy, needed a reliable UGC production partner to help them scale high-performing content for their diverse portfolio of clients. To support their fast-paced campaigns and ever-growing demand for authentic, engaging creative, Scroll partnered with Content Supply to deliver customized, premium UGC video production.
Through this partnership, Scroll was able to offer their clients a steady stream of authentic, on-brand UGC videos—boosting ad performance, increasing client satisfaction, and strengthening campaign results across industries like tech, retail, food and beverage, and finance.
The Challenge
Traditional brand videos and polished creative often fail to resonate. Scroll’s clients needed relatable, natural-feeling UGC to stay competitive, particularly on platforms like TikTok, Instagram, and Facebook where authenticity drives higher conversions.
However, sourcing, scripting, producing, and editing quality UGC at scale can be difficult and time-consuming without a dedicated production partner. Scroll needed a solution that combined speed, scale, quality, and creativity—without burdening their internal team.
The Solution
Content Supply became Scroll Agency’s go-to UGC production partner, offering a seamless system for end-to-end UGC delivery. Our services included:
- Talent Sourcing: Identifying and recruiting creators aligned with each brand’s target audience and messaging.
- Creative Direction: Crafting flexible scripts, talking points, and storylines to ensure each video felt authentic and on-brand.
- Remote Production Management: Guiding creators to self-film videos that balanced authenticity with brand messaging.
- Post-Production and Editing: Light editing, mobile-first formatting, captions, and motion graphic enhancements optimized for paid social campaigns.
We customized each project based on Scroll’s client needs—whether it was tech apps, e-commerce brands, restaurants, or service providers—ensuring maximum impact and relatability.
The Process
- Creative Brief Development: We collaborated with Scroll’s team to define creative direction, brand voice, and deliverables for each project.
- Talent Coordination and Scripting: Matched creators to brands and provided flexible, story-first scripting to guide authentic filming.
- UGC Filming Support: Guided creators remotely for high-quality self-filmed footage.
- Editing and Optimization: Produced final videos with natural cuts, captions, mobile-friendly layouts, and call-to-actions ready for ads and organic use.
- Fast Delivery: Delivered ready-to-publish UGC videos on tight timelines to meet Scroll’s campaign launch schedules.
Results
- Increased Client Campaign Success: Scroll’s ad campaigns achieved higher engagement rates, lower CPAs, and improved ROAS (Return on Ad Spend) using Content Supply-produced UGC.
- Faster Turnaround Times: Content Supply enabled Scroll to launch UGC campaigns more quickly without bottlenecking their internal team.
- Scalable Content Production: Scroll was able to confidently offer UGC creative services to a wider range of clients without overextending their in-house resources.
Conclusion
Partnering with Content Supply allowed Scroll Agency to scale their UGC offerings, deliver outstanding campaign results, and continue building their reputation as a top digital marketing agency. Through authentic, high-quality UGC content, Scroll’s clients were able to connect with audiences, build trust, and drive measurable business outcomes.
Looking for a reliable UGC production partner to power your campaigns?
Let’s Build UGC That Converts ➝
