Scroll Agency

Scroll Agency is a dynamic marketing agency specializing in user-generated content (UGC) and creative strategies. Catering to a diverse range of industries, Scroll collaborates with brands of all sizes to deliver impactful and authentic marketing campaigns. Their team focuses on scalable solutions, helping businesses connect with audiences through high-quality, conversion-driven UGC and innovative marketing approaches.

Scroll Agency faced the challenge of scaling their UGC marketing services to meet growing client demand while maintaining high-quality content and quick turnaround times. They needed a reliable partner to streamline production, enhance service offerings, and deliver authentic, conversion-driven UGC at scale. This is where Content Supply stepped in, offering seamless white-label solutions to support Scroll's expanding client base.

Content Supply partnered with Scroll Agency to provide a seamless white-label solution for UGC marketing services. Leveraging our expertise in video production and content creation, we streamlined the process by sourcing talented creators, developing high-quality, conversion-driven UGC, and ensuring on-time delivery for Scroll’s clients.

Our team utilized cutting-edge tools and proven workflows to manage production efficiently, including editing, content curation, and brand-specific storytelling. This collaboration enabled Scroll Agency to scale its offerings, maintain exceptional quality, and exceed client expectations with impactful, audience-engaging campaigns.

To help Scroll Agency expand its service offerings and deliver high-quality, scalable UGC (User-Generated Content) to its clients, Content Supply implemented a streamlined, white-label content production system. This allowed Scroll to offer fully managed UGC services under their own brand—without building an in-house team or managing complex production workflows.

Here’s how the implementation process worked:

1. Discovery & White-Label Integration

We began with a strategic alignment session with the Scroll Agency team to understand:

• Their client types and industry verticals
• The formats, platforms, and outcomes their clients needed (e.g., TikTok ads, Instagram Reels, testimonial videos, product reviews)
• Brand guidelines, tone, and preferred visual style
• How Content Supply would integrate seamlessly into Scroll’s operations as a behind-the-scenes partner

We then customized our service to reflect Scroll’s client voice, communication process, and delivery standards.

2. Creative Brief Development & Client Intake System

To streamline requests, we set up a shared, white-labeled project intake system where Scroll’s team could:

• Submit client creative briefs and product details
• Select from pre-vetted UGC creators
• Specify content goals, hook angles, and platform formats

This system allowed Scroll to act as the front-facing partner, while we managed the full backend workflow.

3. UGC Creator Sourcing & Production

Content Supply managed the entire creator network and production process, including:

• Sourcing diverse, platform-native UGC creators that match client demographics
• Handling contracts, coordination, and content direction
• Managing timelines for filming, editing, and approvals
• Ensuring creators filmed content using natural lighting, authentic delivery, and mobile-first formats

Scroll received a selection of creator samples and final approvals before any content went live.

4. Editing, Branding, and Final Delivery

After content was captured, we handled all post-production:

• Light editing, captions, and branding overlays where needed
• Versions cut for multiple placements (ads, organic, stories, etc.)
• File delivery with clear labeling and usage recommendations
• Optional A/B variations for testing different hooks, CTAs, or styles

All deliverables were formatted for fast handoff to Scroll’s clients—clean, polished, and performance-ready.

5. Reporting, Optimization & Ongoing Support

We provided Scroll with:

• Ongoing access to our creator network
• Templates and strategies for client reporting and campaign reviews
• Recommendations for future iterations based on engagement data
• A content calendar system for monthly or campaign-based delivery

This allowed Scroll to confidently offer ongoing UGC packages and scale their services without growing their internal team.

The partnership between Content Supply and Scroll Agency delivered measurable success. Scroll scaled its UGC services.

“VERY stoked on this. This could be a great solution for all our customers if we can keep the editing/creator quality this high.” — Shane Hickenlooper

The Power of UGC Marketing Services: Leveraging Creators, Influencers, and White-Label Agency Partnerships

User-generated content (UGC) has become a cornerstone of modern marketing strategies. Its authentic, relatable nature connects with audiences on a deeper level, driving engagement and conversions like no other form of content. In an age where consumers trust other consumers more than brands, UGC marketing services, especially when bolstered by creators, influencers, and white-label partnerships, are transforming how businesses approach their marketing efforts.

Why UGC Marketing Services Matter

UGC marketing capitalizes on the voices of real people to promote products and services. This approach resonates with consumers, building trust and loyalty while fostering a sense of community. Key benefits of UGC include:

1. Authenticity: Content created by users or influencers feels more genuine than traditional advertising.
2. Engagement: UGC invites customers to participate, increasing brand interaction and loyalty.
3. Cost-Effectiveness: UGC campaigns can often be more affordable than high-budget productions.
4. SEO and Reach: User-generated content boosts organic search rankings and expands a brand’s online presence.
5. Higher Conversions: Studies show that UGC is more likely to drive purchases than brand-created content.

The Role of Creators and Influencers in UGC Marketing

Creators and influencers are pivotal in scaling UGC efforts. They bridge the gap between brands and audiences, providing:

• Relatability: Creators’ authentic connections with their followers make content more impactful.
• Professional Quality: Influencers often bring high-quality production value to their UGC.
• Diverse Reach: Collaborating with various creators ensures a wider audience and more targeted messaging.

Best Practices for Leveraging Creators and Influencers:

1. Identify the Right Fit: Work with creators whose values and audience align with your brand.
2. Set Clear Guidelines: Provide clear briefs while allowing creative freedom to maintain authenticity.
3. Track Performance: Use tools like analytics dashboards to measure the effectiveness of influencer-generated UGC.
4. Engage Micro-Influencers: While mega influencers have broad reach, micro-influencers often deliver higher engagement rates.

White-Label Agency Partnerships: Scaling UGC Services

For agencies, white-label partnerships can be game-changing. These partnerships enable agencies to offer UGC marketing services without the overhead of managing content production in-house. By partnering with expert UGC providers, agencies can:

• Expand Service Offerings: Add UGC marketing to their portfolio seamlessly.
• Save Time and Resources: Focus on strategy and client relationships while leaving content creation to specialists.
• Maintain Consistent Quality: Deliver high-quality, brand-specific UGC that aligns with client expectations.

Content Supply’s white-label partnership with Scroll Agency showcases the power of collaboration. By managing UGC production for Scroll’s clients, Content Supply enabled the agency to scale its services by 35% while reducing production timelines by 20%. This partnership included:

• Sourcing and onboarding talented creators.
• Producing high-quality, conversion-driven UGC.
• Ensuring seamless delivery and client satisfaction.

Through this collaboration, Scroll Agency expanded its client base, increased engagement rates, and solidified its position as a UGC marketing leader.

Steps to Build a Successful UGC Strategy

1. Define Campaign Goals: Identify what you want to achieve with UGC (e.g., brand awareness, conversions).
2. Engage Your Audience: Encourage customers to share their experiences through hashtags, contests, or reviews.
3. Collaborate with Creators: Partner with influencers and UGC specialists to enhance content quality and reach.
4. Utilize Technology: Use tools like social listening platforms to identify top-performing UGC.
5. Optimize and Scale: Analyze campaign results and refine your strategy for maximum impact.

UGC marketing services are essential for brands looking to build authentic connections and drive results in today’s competitive landscape. By leveraging creators, influencers, and white-label partnerships, businesses and agencies can scale their efforts, deliver exceptional content, and stay ahead of the curve. Whether you're a brand looking to enhance your marketing or an agency seeking to expand your offerings, embracing UGC is the key to unlocking growth and success.