HB NEXT

HB NEXT is a leading compliance and consulting company that supports construction, energy, and utility industries. Known for helping clients navigate regulatory and operational challenges, HB NEXT serves businesses of varying sizes, from regional contractors to large national corporations. They offer expertise in environmental health and safety, regulatory compliance, and workforce training, ensuring clients meet industry standards efficiently.

Headquartered in Lawrenceville, Georgia, HB NEXT is a technology-enabled services company that provides a range of training, safety, and environmental compliance solutions to construction companies..  In business since 1999, HB NEXT has continually evolved to support the construction industry and now offers managed services and consulting, along with innovative Software as a Service (SaaS) platforms SafetyCloud and StormCloud.

Construction Safety And Environmental Compliance Leaders

HB NEXT is proud to be an integral part of the Construction Ready program, which provides no-cost training for individuals looking for careers in the construction industry.  To date, the program has successfully placed over 1000 graduates in high-paying construction jobs in Georgia.

Partnering with Content Supply, a full-service marketing and content creation agency, HB NEXT leverages specialized media services to enhance brand visibility and communication strategies. Content Supply’s offerings include custom video production, content marketing, and tailored storytelling, providing HB NEXT with high-quality, engaging content that resonates with their audience and meets industry-specific marketing needs.

HB NEXT, a trusted leader in compliance and safety for construction and utility industries, faced a critical challenge: effectively communicating complex regulatory standards and safety procedures to a diverse workforce in a clear, engaging way. With field teams that needed concise, accessible training and stakeholders requiring high-level, transparent reporting, HB NEXT sought to improve engagement across all levels of their organization.

Partnering with Content Supply, they aimed to create impactful, easily digestible content tailored to varied learning styles, ultimately simplifying compliance for workers and enhancing accountability and safety for management. This collaboration was essential to HB NEXT’s mission of delivering vital, timely compliance information that empowers teams to excel in high-risk environments.

Content Supply’s comprehensive solution for HB NEXT’s online education project was designed to elevate learning engagement and quality through expertly crafted video content. Here’s how we achieved this:

1. Script Development: We initiated the project with a thorough needs assessment, allowing us to align on educational objectives with HB NEXT. From there, our team developed clear, impactful video scripts that conveyed complex safety and compliance concepts in a straightforward and accessible way, ensuring clarity for all learners.
2. On-Site Video Production: Our production team executed on-site shoots to capture authentic, relatable content. Using high-quality equipment, we focused on perfecting lighting, sound, and framing to produce professional-grade videos that effectively communicate HB NEXT’s educational content.
3. Animation and Demo Creation: To simplify intricate concepts, we integrated custom animations and demonstrations into the videos. These visual aids made challenging topics more digestible, enhancing engagement and ensuring that learners could grasp essential concepts effortlessly.
4. Advanced Post-Production Services: Our post-production process included meticulous editing, sound optimization, and the integration of animations, creating a cohesive and immersive educational experience. This phase ensured each video was polished and aligned with HB NEXT’s high standards for educational quality.

To support HB NEXT’s rapid growth and evolving content needs, Content Supply delivered a fully managed, end-to-end content creation system. Here’s how the implementation unfolded in four seamless phases:

1. Discovery & Strategy Alignment

We began with in-depth discovery sessions to understand HB NEXT’s brand voice, content goals, audience, and internal bandwidth. This phase included:

• Identifying key content pillars across video, podcast, and written formats
• Clarifying the cadence and volume of deliverables needed per month
• Mapping out an editorial calendar aligned with their growth initiatives and sales cycle

This strategic foundation ensured every piece of content served a clear purpose—whether for brand awareness, lead generation, or customer education.

2. Content System Setup

Next, we built the infrastructure needed for ongoing, efficient content delivery:

• Defined workflows for idea submission, approvals, and publishing
• Set up shared cloud storage, project management systems, and intake forms
• Assigned a dedicated account manager and creative team for consistent communication and delivery

This phase enabled seamless collaboration between HB NEXT and Content Supply’s creative team.

3. Production & Post-Production

We moved into high-output production mode, handling every aspect of content creation:

• Video Production: On-location and virtual shoots for testimonials, training, brand content, and thought leadership
• Podcast Production: Full-service audio and video podcast recording, editing, and formatting for platforms like YouTube, Spotify, and Apple Podcasts
• Design & Copywriting: Creating on-brand motion graphics, thumbnails, and social media assets paired with engaging copy

All deliverables were edited, reviewed, and packaged for ready-to-publish use.

4. Ongoing Delivery & Optimization

With the system in place, we transitioned into a reliable monthly rhythm, delivering:

• Consistent video and podcast episodes
• Monthly performance check-ins and feedback loops
• Content performance insights to inform future creative direction

We became an embedded extension of HB NEXT’s marketing team—handling the execution so they could focus on growth.

Partnering with Content Supply transformed how HB NEXT creates, manages, and distributes content—resulting in measurable growth and long-term operational efficiency. Here’s what we achieved:

Consistent, High-Quality Content Output

HB NEXT went from sporadic content creation to a steady stream of professionally produced videos, podcasts, and branded assets, published weekly across platforms. This elevated their brand presence and helped them show up as an industry leader across multiple channels.

Saved 100+ Internal Hours Per Month

By outsourcing all content production to Content Supply, HB NEXT eliminated the need to juggle freelancers, manage editing timelines, or coordinate shoots internally. The result? Significant time savings for their marketing and leadership teams, allowing them to focus on strategy and growth.

Improved Engagement and Lead Quality

With targeted, story-driven content tailored to their audience, HB NEXT saw increased engagement on LinkedIn, YouTube, and across email campaigns. The consistent output also led to higher-quality leads and stronger brand trust in their sales pipeline.

Created a Content Engine for Thought Leadership

From expert-led video series to podcast interviews, we helped HB NEXT transform their internal expertise into repurposable content that drives long-term authority and SEO benefits—fueling both their inbound and outbound marketing strategies.

A Long-Term, Scalable Creative Partnership

What started as a single project quickly evolved into a long-term partnership. Content Supply became HB NEXT’s plug-and-play content team, supporting them through campaigns, internal initiatives, and new brand rollouts—without the need to build an in-house team.

How Companies Like HB NEXT Scale Faster With a Full-Service Content Creation Partner

In today’s content-driven marketplace, companies are expected to act like media brands—publishing videos, launching podcasts, and showing up consistently online. But for operations-focused businesses, content creation often falls to the bottom of the priority list.

That’s exactly where HB NEXT was before partnering with Content Supply.

As a fast-growing safety and compliance company with a powerful mission and incredible expertise, HB NEXT knew the value of content—but lacked the internal bandwidth, systems, and creative team to produce it consistently at a high level.

And they’re not alone.

The Real Challenge: Content Bottlenecks and Burnout

For B2B companies, especially in industries like construction, manufacturing, or tech, content creation tends to hit the same roadblocks:

• No in-house creative team to handle scripting, filming, editing, and publishing
• Inconsistent output, making it hard to build trust and grow a digital presence
• Marketing teams stretched thin, trying to juggle content on top of everything else
• Missed opportunities to turn internal expertise into sales and recruitment tools
• Low engagement due to static or outdated content formats

The result? A brand that’s invisible online and struggles to keep up with modern buyer expectations.

The Solution: A Plug-and-Play Creative Team That Does It All

Content Supply steps in as your full-service content creation partner—so you can look like a media company without building one internally.

We help companies like HB NEXT go from “we know we need content” to “we have a system that delivers content every week.”

Here’s how:

Done-For-You Strategy and Execution

We don’t just hit record—we build the strategy first. Our team works with yours to:

• Identify your best stories and subject matter experts
• Plan a content calendar that aligns with your business goals
• Map content across channels—video, podcast, social, blog, and more

Professional Video + Podcast Production

From CEO thought leadership to training videos and recruiting content, we handle it all:

• Scriptwriting, storyboarding, and filming (on-site or virtual)
• Editing, motion graphics, and branded visuals
• Repurposing into shorts, clips, social media, and more

Systems That Save Time and Build Momentum

With a clear process, shared tools, and a dedicated creative team, you’ll never fall behind again. Our clients save 100+ internal hours per month by letting us handle:

• Creative direction
• Post-production
• Asset delivery and publishing

All while keeping full brand alignment and approval visibility.

Results That Matter

With this system in place, HB NEXT now produces:

• Weekly video and podcast content
• On-brand creative assets for sales, recruiting, and internal use
• Stronger thought leadership across platforms
• Higher engagement and better qualified leads

They didn’t have to hire a videographer, editor, or creative director. They just partnered with the right team.

Why This Works for Companies Like Yours

If you're a growing B2B company with a valuable message—but no time or team to share it—you don’t need another marketing task. You need a plug-and-play content engine that runs for you.

That’s what we do at Content Supply.

Whether you're launching a new brand, scaling recruitment, or building your authority, we turn your ideas into professional content—fast.

Ready to Look and Feel Like a Media Brand?

Let’s build your content engine. Book a free discovery call and see how we can help you scale faster, look better, and finally get ahead of your content.