Client: Big Jerry’s Holly (via Scroll Agency)
Industry: Food and Beverage / Restaurant
Service: UGC (User-Generated Content) Video Production

Overview

Big Jerry’s Holly, a beloved local pizza brand, partnered with Scroll Agency to expand its digital reach and connect with more customers online. To support this effort, Scroll Agency brought in Content Supply to produce authentic, relatable UGC (User-Generated Content) videos showcasing the Big Jerry’s experience—delicious food, local charm, and the welcoming, family-friendly vibe of the Holly location.

Our mission was simple: create high-performing, scroll-stopping videos that felt real, natural, and engaging, while promoting the Big Jerry’s brand in a way that resonates with today’s social media audiences.

The Challenge

Big Jerry’s Holly wanted to stand out in a competitive restaurant market by highlighting its unique, local feel and incredible food—but without looking like a traditional, polished advertisement. The challenge was to capture the authentic energy of real customers enjoying Big Jerry’s, using a UGC-first approach that felt genuine, not scripted.

Additionally, the videos needed to perform well across platforms like Instagram, Facebook, and TikTok, where casual, “real life” content consistently outperforms traditional brand advertising.

The Solution

Content Supply executed a full UGC production strategy, including:

• Talent Sourcing: Finding real customers and content creators who could authentically represent Big Jerry’s Holly.
• Creative Direction: Providing flexible prompts and story outlines while encouraging improvisation for genuine reactions.
• Production: Capturing self-filmed and directed content that showcased the Big Jerry’s experience—from ordering to first bites to family moments.
• Editing and Optimization: Crafting short-form videos with light editing, captions, and platform-friendly formats designed to maximize organic reach and engagement.

Each video captured the feel of "just another happy day at Big Jerry’s"—relatable, memorable, and community-focused.

The Process

1. Creative Brief: Worked closely with Scroll Agency and Big Jerry’s Holly to align messaging, goals, and key moments to highlight.
2. Talent Coordination: Identified the right creators who could naturally fit the family-friendly, food-loving vibe.
3. Content Capture: Guided creators to self-shoot authentic footage while enjoying the Big Jerry’s experience.
4. Post-Production: Edited videos for high engagement, including mobile-first layouts, text overlays, and clear CTAs encouraging visits and online orders.
5. Delivery: Provided ready-to-publish UGC videos optimized for social media advertising and organic content campaigns.

Results

• Higher Engagement Rates: The UGC videos significantly outperformed traditional posts, achieving more likes, shares, and comments.
• Boosted Local Awareness: Big Jerry’s Holly saw increased visibility and community engagement, especially among nearby customers discovering them on social media.
• Authentic Brand Representation: The UGC approach strengthened Big Jerry’s brand identity as a welcoming, family-oriented neighborhood favorite.

Conclusion

By partnering with Content Supply, Scroll Agency and Big Jerry’s Holly were able to create powerful, relatable UGC content that drove real community engagement. Our UGC services helped Big Jerry’s Holly amplify their authentic story—one slice at a time—without feeling overly scripted or promotional.

Want to bring real customer stories to life for your brand?
Let’s Create UGC Together ➝