Client: Scroll Agency (on behalf of Websites Convert)
Service: UGC (User-Generated Content) Video Production
Campaign: Real Stories, Real Conversions
Overview
Scroll Agency partnered with Content Supply to produce a series of authentic, high-performing UGC-style videos for their client Websites Convert—a service helping businesses turn traffic into sales through high-converting websites. These videos were designed to build trust, demonstrate real results, and drive engagement across paid and organic campaigns.
Objectives
- Leverage relatable spokesperson-style UGC to demonstrate credibility and authenticity
- Highlight the results clients achieved using Websites Convert’s services
- Increase ad performance and conversion rates through social-proof-driven video content
Our Approach
We cast relatable creators who matched Websites Convert’s target audience, crafted conversion-focused scripts that feel natural, and directed the videos to mimic the raw, organic feel of genuine user testimonials. Each video included a clear call-to-action, testimonials, and value-focused messaging designed for social media and ad platforms like Meta and TikTok.
Key Deliverables:
- Talent sourcing and casting (diverse UGC creators)
- Scriptwriting optimized for social hooks and retention
- Remote direction and self-filmed footage by creators
- Full post-production editing including captions, transitions, and CTAs
- Deliverables formatted for Meta Ads, TikTok, Reels, and YouTube Shorts
Results
The UGC campaign helped Scroll Agency and Websites Convert increase click-through rates and lower cost-per-lead across multiple campaigns. Viewers praised the authenticity of the videos, and several became top-performing creatives in paid media rotations—boosting conversions and client engagement.
