Content Supply produced a brand video for Elective featuring motion graphics, editing, and scripting—boosting site traffic by 40% and demo requests by 25%.
Elective is a forward-thinking education company revolutionizing workplace learning through employee-driven classes and expert-led experiences. Their innovative platform connects companies with a diverse range of instructors, fostering employee engagement, creativity, and skill development. As a growing leader in the education and corporate training industry, Elective partnered with Content Supply to produce a brand video that effectively communicates their mission, showcases their impact, and inspires both clients and employees alike.
Before partnering with Content Supply, Elective faced a key challenge: while their platform offered a powerful, modern solution for employee learning and development, they struggled to clearly and quickly communicate its value to potential customers.
Their existing marketing efforts lacked a concise, engaging brand video that told their story, showcased their product, and created an emotional connection with their target audience.
They faced several key hurdles:
To elevate their digital presence and drive conversion, Elective needed a polished, story-driven brand video that would instantly capture attention and spark action. That’s when they turned to Content Supply.
Thank you for all the exceptional work on our video project. We’re confident that this final version is a powerful representation of our vision and will undoubtedly resonate with our intended audience.
Your commitment to ensuring our complete satisfaction is greatly appreciated and we cannot wait to work together again in the future!
To help Elective better communicate their value proposition and increase engagement across their marketing channels, Content Supply delivered a full-service brand video solution—designed to tell a clear, compelling story while visually aligning with their modern, tech-forward identity.
Here’s how we brought it to life:
We worked closely with the Elective team to:
We translated the script into a visual roadmap that:
Our animation team designed and delivered:
To complete the video, we:
This full-service approach gave Elective a high-impact brand video that not only captured their message—but also became a key asset in driving conversions, improving user engagement, and strengthening their online presence.
To bring Elective’s brand story to life through compelling video, Content Supply followed a proven, collaborative process—from strategic messaging to final animation and delivery. Each step was designed to streamline production while ensuring the final video was engaging, visually polished, and conversion-driven.
Here’s a breakdown of the process:
We started with a strategy call to:
This alignment ensured the script and visuals would serve both brand storytelling and performance goals.
With messaging locked in, our team:
This step created a shared visual blueprint to guide the animation team and keep production efficient.
Next, we moved into visual production, including:
We added the final polish through:
The completed brand video was delivered in multiple formats and versions, including:
This process gave Elective a repeatable framework for producing premium branded video content—while delivering a single flagship asset that strengthened messaging, increased traffic, and drove conversions.
The brand video created by Content Supply delivered measurable results for Elective, helping transform how they communicate their value and connect with potential customers.
Here’s what they achieved:
After launching the video on their homepage and across marketing channels, Elective experienced a 40% boost in site traffic, driven by improved messaging clarity and stronger visual engagement. Visitors stayed longer and explored deeper, thanks to the video’s ability to immediately communicate what Elective does and why it matters.
The brand video became a powerful sales tool—driving a 25% increase in demo sign-ups by clearly outlining Elective’s benefits and prompting action with a strong call-to-action. It simplified the decision-making process for new leads and helped qualify interest faster.
The professionally designed motion graphics, polished visuals, and confident voiceover gave Elective a more credible and memorable brand presence. Prospects perceived them as more established and trustworthy, giving their sales team a stronger first impression in every interaction.
With multiple cutdowns and variations, the brand video was used in email campaigns, social media posts, landing pages, and paid ads—amplifying reach and engagement across every channel without the need for additional production.
Beyond a single deliverable, Elective gained a repeatable creative system—combining messaging, scripting, and motion design—that they could apply to future campaigns, feature launches, and onboarding experiences.
In summary, Content Supply’s brand video helped Elective turn complex messaging into clear storytelling—boosting traffic, increasing conversions, and setting the stage for long-term brand growth.
If you’re a SaaS company or tech-driven brand, you’ve probably faced this challenge:
You have a great product. You know it solves a real problem. But getting people to understand that—quickly and clearly—is the hard part.
Website copy can only go so far. A demo is great—but what if your visitors don’t even make it that far? Attention spans are shrinking, and competition is rising. That’s where strategic, story-driven brand videos come in.
That’s exactly what Elective needed—and why they partnered with Content Supply to produce a high-impact brand video.
Here’s how your brand can benefit from the same full-service video solution and what kind of results you can expect.
Most SaaS and tech companies struggle to explain their product in a clear, engaging way—especially to first-time website visitors or cold leads.
You might be dealing with:
If that sounds familiar, you’re not alone—and the good news is: you don’t need to do it all yourself.
At Content Supply, we help SaaS platforms, software companies, and tech brands tell their story with clarity and creativity—through custom videos built to drive business results.
Our brand video service includes:
We help you define your core message and translate it into a concise, engaging script that:
We use motion design to bring abstract ideas or digital products to life with:
From voiceover to music and pacing, we ensure your video looks and sounds premium. This includes:
We don’t just give you one video—we create multiple cutdowns and versions formatted for:
You get an entire content library—not just one asset.
With a Content Supply brand video, clients typically experience:
In Elective’s case, this translated into a 40% boost in site traffic, a 25% increase in demo requests, and stronger audience trust—all driven by a single, high-impact brand video.
This service is ideal for:
A great brand video doesn’t just explain what you do—it brings your product to life, builds emotional connection, and turns visitors into customers.
Let’s create one for your brand.
👉 Book your free strategy call and let’s get started.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
Get Started
