Discover how Holland America Line partnered with Content Supply to streamline video production, boost engagement, and build a scalable travel content engine.
Holland America Line is a premium cruise line with a rich maritime history dating back to 1873. Known for its classic elegance, exceptional service, and carefully curated travel experiences, the brand offers voyages to over 100 countries on all seven continents. With a fleet of mid-sized ships, Holland America Line is renowned for its immersive itineraries, cultural enrichment programs, world-class dining, and entertainment. Catering to discerning travelers, the cruise line blends traditional luxury with modern amenities, making it a top choice for those seeking refined and enriching travel adventures by sea.
Before partnering with Content Supply, Holland America Line faced a growing challenge: the need to produce high-quality, consistent, and engaging content across platforms to attract modern travelers—without overextending their internal marketing and creative teams.
Here’s what they were up against:
They needed a centralized, full-service content creation partner who could plug into their team, move fast, and consistently deliver premium, performance-driven content aligned with their brand and business goals. That’s where Content Supply came in.
To help Holland America Line meet the demands of a fast-paced travel market and modernize their content strategy, Content Supply delivered a full-service, high-volume content production solution—designed specifically for premium travel brands.
Here’s how we helped:
We developed a streamlined production pipeline to create a variety of branded video content, including:
Each video was crafted to match Holland America’s sophisticated brand image while engaging a broader, digital-savvy audience.
We built a collaborative system for managing production at scale, which included:
This ensured speed without sacrificing quality, allowing their team to launch campaigns faster and more consistently.
From scripting to editing, every asset reflected Holland America’s premium aesthetic and voice. We provided:
We didn’t just create videos—we built a library of repurposable content assets that could be used across:
This allowed Holland America Line to get more mileage out of every shoot, maximizing ROI on every piece of content.
With Content Supply’s full-service support, Holland America Line was finally equipped with the creative infrastructure and strategic storytelling needed to consistently elevate their brand, deepen customer connection, and drive bookings in a competitive cruise market.
To meet Holland America Line’s need for premium, performance-driven content at scale, Content Supply implemented a streamlined, repeatable content production process—designed to integrate seamlessly with their internal marketing and brand teams.
Here’s a breakdown of the process we used:
We began with deep discovery sessions to align on Holland America Line’s brand voice, content goals, and campaign priorities. This phase included:
Once aligned, we handled all pre-production logistics to streamline execution:
This ensured every shoot was efficient, purposeful, and tailored for repurposing across multiple platforms.
Our production team captured stunning visuals that reflect the luxury and beauty of the Holland America experience:
We focused on creating footage that could serve multiple formats: long-form, short-form, ads, and brand storytelling.
We turned raw footage into polished, branded content ready for distribution:
Each asset was optimized for performance, clarity, and brand consistency.
We delivered final content via a shared platform with room for feedback, approvals, and future reuse. Holland America received:
This collaborative, end-to-end process gave Holland America Line the content engine they needed—without overwhelming their internal team—enabling them to show up more consistently, creatively, and effectively in a competitive travel space.
Through our full-service creative partnership, Content Supply helped Holland America Line build a modern, high-performing content system that delivered results across platforms and campaigns—without stretching their internal team. Here’s what we achieved:
We produced a library of premium video content—including ship tours, destination highlights, guest testimonials, and branded short-form videos—delivered on a recurring basis. This gave Holland America Line the ability to show up consistently on YouTube, Instagram, email, and paid media channels with engaging, on-brand content.
With a streamlined process and dedicated creative team, we cut production timelines dramatically, helping Holland America launch content faster, stay agile with promotions, and respond to seasonal travel trends in real time.
The professionally produced videos saw higher engagement rates, longer view times, and better ad performance, helping the brand stand out in a crowded cruise and travel market. Their visual storytelling became a key driver of brand trust and trip inspiration.
Each production was strategically planned for maximum ROI, generating dozens of assets from a single shoot. Holland America Line now has a flexible, evergreen content library to support ongoing campaigns, partner promotions, and social media scheduling.
Most importantly, Holland America Line gained a creative team they could rely on—one that understood their brand, voice, and audience, and could scale content delivery without sacrificing quality.
The result? A premium content supply system that aligned perfectly with their brand, supported their marketing goals, and freed up their internal team to focus on strategy—not production.
Stunning visuals and engaging stories aren’t optional—they’re essential. Modern travelers don’t just want to hear about an experience—they want to see it, feel it, and connect with it before they ever book.
But for premium travel and hospitality brands, producing high-quality content consistently is easier said than done.
That’s the exact challenge Holland America Line faced. With a growing number of destinations, promotions, and audience touchpoints, their internal team needed help to keep up with the increasing demand for video, podcast, and branded media content.
That’s where Content Supply came in—and where many similar brands are now turning for support.
Whether you’re a cruise line, luxury hotel brand, or tourism board, you’ve likely run into one (or more) of these challenges:
Sound familiar? You’re not alone.
Content Supply becomes your plug-and-play production team, delivering premium video, podcast, and branded content that feels in-house—but without the overhead.
Here’s what our travel brand clients gain access to:
We plan, script, shoot, and edit a full suite of video content—ranging from ship tours, destination highlights, and promotional reels to UGC-style social media content and commercial campaigns.
Instead of producing just one video per shoot, we extract dozens of assets: long-form, short-form, teasers, social clips, and even thumbnails. You get maximum ROI from every filming day.
From polished videos to email teasers, promo graphics, and copy—we handle delivery in platform-ready formats, so your team can publish and promote with ease.
We assign producers, editors, project managers, and designers who know your brand and voice inside out. That means less back-and-forth, faster turnarounds, and total creative alignment.
With Content Supply, Holland America Line was able to:
The result? A marketing machine that could match the pace—and premium experience—of the brand itself.
This service is built for travel, tourism, and hospitality brands who want:
If you’re ready to scale content without the chaos, Content Supply is here to help. We’ve worked with world-class brands in travel, health, education, and media to bring their stories to life with speed, clarity, and creative excellence.
Book a free discovery call today.
Let’s turn your brand into the media company your audience has been waiting for.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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