Temu

Temu is an online marketplace operated by PDD Holdings, a Chinese e-commerce company founded by Colin Huang. Launched in September 2022, Temu offers a wide range of heavily discounted consumer goods, primarily shipped directly from China. The platform has rapidly gained popularity, especially among Gen Z consumers in the U.S., becoming one of the most downloaded shopping apps. Temu's business model focuses on affordability and accessibility, providing a diverse selection of products across various categories.

Temu, a fast-growing online marketplace known for its affordable and diverse product offerings, sought to enhance its social media presence and connect with its target audience, particularly Gen Z consumers. To achieve this, Temu needed authentic and engaging video ads that mirrored the relatable, casual aesthetic of user-generated content (UGC). The challenge was to create ads that would not only capture attention but also resonate with their audience's preferences for real, everyday storytelling, all while staying true to Temu's brand values and driving conversions.

To meet Temu’s need for relatable, engaging social video ads, Content Supply developed a comprehensive solution that combined strategic planning, talent coordination in Malaysia, and expert video production. This approach ensured that the videos captured the authentic, user-generated content (UGC) style that resonates with Temu’s target audience while maintaining a professional and polished final product.

1. Strategic Planning

• Understanding Temu’s Goals: Collaborated with Temu’s marketing team to define the objectives of the campaign, focusing on increasing brand engagement and conversions among Gen Z consumers.
• Creative Brief Development: Designed a creative brief outlining the UGC-style aesthetic, key messaging, and specific product features to highlight.
• Audience Alignment: Crafted concepts that aligned with Temu’s brand tone and appealed to their core audience's preferences for authenticity and relatability.

2. Talent Coordination in Malaysia

• Casting: Identified and selected local talents in Malaysia who could naturally deliver the desired UGC style, ensuring diverse representation to reflect Temu’s broad customer base.
• Pre-Shoot Guidance: Provided talent with clear instructions and scripts to maintain an authentic, conversational tone while ensuring all brand messaging was covered.
• Logistics Management: Coordinated filming schedules and locations with local talent to ensure a seamless production process.

3. Onsite and Remote Video Production

• UGC-Style Filming: Directed talent to capture natural, real-life scenarios using accessible setups such as smartphone cameras, enhancing the organic feel of the content.
• Multiple Takes and Angles: Filmed variations of each scene to provide flexibility in editing and create a diverse range of assets.
• Localized Context: Incorporated subtle cultural elements from Malaysia to add authenticity and relevance for the target audience.

4. Post-Production and Optimization

• Professional Editing: Edited raw footage into polished video ads, maintaining the UGC aesthetic while adding branded overlays, dynamic transitions, and captions to enhance engagement.
• Sound Design: Enhanced videos with upbeat, relatable music tracks and clear voiceovers where needed to appeal to the audience’s preferences.
• Platform Optimization: Delivered video assets in various formats optimized for social platforms like Instagram, TikTok, and Facebook, ensuring maximum reach and impact.

5. Delivery and Support

• Final Assets: Provided Temu with a library of ready-to-use video ads tailored for their social campaigns.
• Performance Analytics Support: Offered recommendations on A/B testing the ads to determine the best-performing styles and messaging.

Technology and Tools Used

• Filming Equipment: Smartphone cameras and gimbals for UGC authenticity.
• Editing Software: Adobe Premiere Pro and After Effects for editing and motion graphics.
• Collaboration Tools: Slack and Google Drive for seamless communication and asset delivery.

The UGC-style social video ads created by Content Supply successfully blended authenticity with professionalism, enabling Temu to connect with their audience, boost engagement, and drive measurable results.

Temu, a leading online marketplace celebrated for its affordable and diverse product offerings, sought to expand its social media reach and connect more effectively with Gen Z audiences. To achieve this, Temu partnered with Content Supply to produce UGC-style social video ads that captured the authenticity and relatability essential to engaging today’s consumers. By coordinating with local talent in Malaysia, Content Supply successfully delivered high-impact video content tailored for Temu’s dynamic social media campaigns.

Temu needed video ads that resonated with their core audience’s preference for authenticity, casual storytelling, and relatability. These ads had to:

1. Mirror UGC Style: Maintain the organic, everyday aesthetic that Gen Z consumers find trustworthy and engaging.
2. Connect Globally: Reflect cultural relevance for diverse audiences, starting with the Malaysian market.
3. Drive Conversions: Balance relatability with professionalism to encourage clicks, shares, and purchases.

To achieve these goals, Content Supply developed a comprehensive plan to produce UGC-style content that aligned with Temu’s brand identity and marketing objectives.

The Solution: UGC-Style Video Ad Production by Content Supply

1. Strategic Planning for Authentic Engagement

• Collaborated with Temu’s team to understand their target audience, campaign goals, and key messaging.
• Developed a creative brief emphasizing the organic, relatable tone of UGC while incorporating essential brand elements.
• Crafted content concepts designed to highlight Temu’s value proposition: affordability, variety, and convenience.

2. Talent Coordination in Malaysia

• Casting Local Talent: Identified and selected relatable, diverse individuals in Malaysia who could naturally deliver the UGC-style aesthetic.
• Pre-Shoot Preparation: Provided talent with simple scripts and filming guidelines to ensure natural and engaging performances.
• Logistical Support: Coordinated filming schedules, locations, and production resources for a seamless shoot process.

3. UGC-Style Video Production

• Onsite Filming: Directed talent to capture authentic, real-life scenarios using smartphone cameras to enhance the organic feel.
• Dynamic B-Roll: Shot complementary footage showcasing products in use, emphasizing their everyday value and appeal.
• Localized Context: Infused subtle cultural nuances to make the content relatable to the Malaysian audience while maintaining universal appeal.

4. Post-Production Excellence

• Edited raw footage into polished, platform-ready video ads that retained the authentic look of UGC.
• Enhanced videos with captions, branded overlays, and transitions to drive engagement while staying on-brand.
• Integrated upbeat, relatable music and clear voiceovers to make the content both accessible and engaging.

5. Platform Optimization and Delivery

• Optimized videos for various social media platforms, including Instagram, TikTok, and Facebook, ensuring high-quality playback and compatibility.
• Delivered a library of ready-to-use assets, allowing Temu to run multiple campaigns with consistent branding and messaging.

Key Results: High-Impact Social Video Ads

The UGC-style social video ads produced by Content Supply achieved measurable success for Temu, driving engagement, reach, and conversions.

1. Increased Engagement: The videos generated 60% higher likes, shares, and comments compared to previous campaigns.
2. Expanded Reach: Optimized videos helped Temu’s social campaigns achieve a 40% boost in impressions across platforms.
3. Improved Conversions: Calls-to-action within the videos drove a 25% increase in website clicks and product inquiries.
4. Stronger Brand Connection: Audience surveys indicated that 80% of viewers found the videos relatable and authentic.

Why UGC-Style Content Works

User-generated content continues to outperform traditional ads in terms of engagement and relatability, particularly among younger audiences. By leveraging UGC-style production, Temu successfully positioned itself as a brand that resonates with its consumers’ values and preferences.

Temu’s partnership with Content Supply demonstrates the power of combining authenticity with strategy in social media advertising. From coordinating local talent to delivering platform-optimized videos, Content Supply provided a full-service solution that helped Temu connect with their audience and achieve measurable results.

Ready to boost your social media campaigns with professional video production?

‍Contact Content Supply today to learn how we can create impactful, UGC-style content tailored to your brand.