Content Supply produced engaging UGC-style social video ads for Temu, delivering authentic content that boosted brand awareness and audience connection.
Temu is an online marketplace operated by PDD Holdings, a Chinese e-commerce company founded by Colin Huang. Launched in September 2022, Temu offers a wide range of heavily discounted consumer goods, primarily shipped directly from China. The platform has rapidly gained popularity, especially among Gen Z consumers in the U.S., becoming one of the most downloaded shopping apps. Temu's business model focuses on affordability and accessibility, providing a diverse selection of products across various categories.
Temu, a fast-growing online marketplace known for its affordable and diverse product offerings, sought to enhance its social media presence and connect with its target audience, particularly Gen Z consumers. To achieve this, Temu needed authentic and engaging video ads that mirrored the relatable, casual aesthetic of user-generated content (UGC). The challenge was to create ads that would not only capture attention but also resonate with their audience's preferences for real, everyday storytelling, all while staying true to Temu's brand values and driving conversions.
To help Temu increase brand visibility and connect with a wider audience through social media, Content Supply delivered a full-service UGC-style video ad production solution—designed to be native to each platform, scroll-stopping, and performance-ready.
Here’s how we brought the campaign to life:
We sourced and directed diverse creators who could naturally represent Temu’s brand, lifestyle, and target audience. Each video was built around relatable use cases, product highlights, and emotional appeal—delivering a “real customer” feel that audiences trust and engage with.
Every asset was shot and edited for TikTok, Instagram Reels, YouTube Shorts, and Meta ads, using native trends, transitions, and storytelling styles. The content felt organic—not scripted or overly polished—mirroring the kind of videos users already watch and share.
We focused on strong openers (“hooks”), social proof, and call-to-action delivery. Each video was crafted to maximize the first 3 seconds, hold attention, and drive viewers to take action—boosting ad performance and click-through rates.
From creator casting and scripting to editing and file delivery, Content Supply managed the entire production workflow. Temu received a library of short-form videos ready to launch, test, and scale across their paid and organic channels.
The result was a series of engaging, authentic UGC-style video ads that strengthened Temu’s social presence, improved brand relatability, and supported ongoing performance marketing efforts.
To deliver authentic, high-performing social video ads for Temu, Content Supply executed a streamlined, end-to-end creative production process—designed specifically for user-generated content (UGC) that feels native to platforms like TikTok, Instagram, and Meta.
Here’s a breakdown of the process we used:
We started by aligning with Temu’s team on campaign goals, brand voice, target audience, and key product messaging. This included:
This strategic foundation ensured each video aligned with Temu’s marketing objectives.
We sourced a curated group of UGC creators who matched Temu’s target audience demographics and could deliver natural, relatable content. This step involved:
Rather than rigid scripts, we developed loose talking points and hook options that allowed each creator to speak authentically while still hitting key brand messages. Each creator received:
This approach resulted in authentic-feeling content that maintained brand control.
After creators submitted their footage, our post-production team handled:
We delivered fully optimized ad-ready videos, typically in 5–7 days from creator submission.
Final files were organized and delivered in labeled folders with:
Temu’s team could instantly plug these assets into paid campaigns or organic content schedules.
This process gave Temu a plug-and-play UGC ad system—allowing them to scale high-quality, authentic video content with speed, efficiency, and creative consistency across every campaign.
To deliver authentic, high-performing social video ads for Temu, Content Supply executed a streamlined, end-to-end creative production process—designed specifically for user-generated content (UGC) that feels native to platforms like TikTok, Instagram, and Meta.
Here’s a breakdown of the process we used:
We started by aligning with Temu’s team on campaign goals, brand voice, target audience, and key product messaging. This included:
This strategic foundation ensured each video aligned with Temu’s marketing objectives.
We sourced a curated group of UGC creators who matched Temu’s target audience demographics and could deliver natural, relatable content. This step involved:
Rather than rigid scripts, we developed loose talking points and hook options that allowed each creator to speak authentically while still hitting key brand messages. Each creator received:
This approach resulted in authentic-feeling content that maintained brand control.
After creators submitted their footage, our post-production team handled:
We delivered fully optimized ad-ready videos, typically in 5–7 days from creator submission.
Final files were organized and delivered in labeled folders with:
Temu’s team could instantly plug these assets into paid campaigns or organic content schedules.
This process gave Temu a plug-and-play UGC ad system—allowing them to scale high-quality, authentic video content with speed, efficiency, and creative consistency across every campaign.
Temu, a leading online marketplace celebrated for its affordable and diverse product offerings, sought to expand its social media reach and connect more effectively with Gen Z audiences. To achieve this, Temu partnered with Content Supply to produce UGC-style social video ads that captured the authenticity and relatability essential to engaging today’s consumers. By coordinating with local talent in Malaysia, Content Supply successfully delivered high-impact video content tailored for Temu’s dynamic social media campaigns.
Temu needed video ads that resonated with their core audience’s preference for authenticity, casual storytelling, and relatability. These ads had to:
To achieve these goals, Content Supply developed a comprehensive plan to produce UGC-style content that aligned with Temu’s brand identity and marketing objectives.
1. Strategic Planning for Authentic Engagement
2. Talent Coordination in Malaysia
3. UGC-Style Video Production
4. Post-Production Excellence
5. Platform Optimization and Delivery
The UGC-style social video ads produced by Content Supply achieved measurable success for Temu, driving engagement, reach, and conversions.
User-generated content continues to outperform traditional ads in terms of engagement and relatability, particularly among younger audiences. By leveraging UGC-style production, Temu successfully positioned itself as a brand that resonates with its consumers’ values and preferences.
Temu’s partnership with Content Supply demonstrates the power of combining authenticity with strategy in social media advertising. From coordinating local talent to delivering platform-optimized videos, Content Supply provided a full-service solution that helped Temu connect with their audience and achieve measurable results.
Ready to boost your social media campaigns with professional video production?
Contact Content Supply today to learn how we can create impactful, UGC-style content tailored to your brand.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
Get Started
