client image
Personal Brand

Wendy Conklin

Content Supply partnered with Wendy Conklin’s Chair Whimsey to create high-quality course videos and social ads, enhancing brand visibility and engagement online.

Course & Ad Video Production for Chair Whimsey by Content Supply

Wendy Conklin is the creative force behind Chair Whimsey, a vibrant and distinctive brand known for transforming ordinary chairs into bold, custom statement pieces. As a designer, author, and educator, Wendy has built a loyal following by blending whimsical design with hands-on instruction—empowering others to express their creativity through upholstery and furniture design.

Through her brand, Chair Whimsey, she not only sells one-of-a-kind pieces but also teaches others how to create their own through online courses, workshops, and design resources. Wendy’s approachable style, eye for color, and passion for empowering DIYers have made Chair Whimsey a standout name in the home décor and creative entrepreneurship space.

The Challenge

Before partnering with Content Supply, Wendy Conklin of Chair Whimsey was ready to expand her brand’s reach through online education and social media, but faced several key challenges. While she had a growing audience and strong visual identity, she needed support in professionally producing course videos that could match her vibrant, high-end brand aesthetic.

Additionally, creating scroll-stopping social media ads to promote her offerings was time-consuming and outside her core expertise. Without a dedicated content production partner, Wendy risked inconsistent visuals, limited scalability, and missed opportunities to elevate her brand and grow her online community through engaging, high-quality video content.

The Solution

To help Wendy’s Chair Whimsy thrive, Content Supply designed a targeted, multi-phase content strategy focused on building brand identity, increasing online visibility, and cultivating a loyal community of design enthusiasts.

  1. Brand Storytelling and Messaging: We began by working with Wendy to refine her brand story, emphasizing her journey from educator to boutique chair designer and highlighting her philosophy of bringing joy through design. This clear, authentic narrative became the foundation of all content and marketing efforts.
  2. Content Creation and Distribution: Using a blend of visual storytelling, blog articles, and social media posts, we created consistent, high-quality content showcasing Chair Whimsy’s unique style and color expertise. Our content plan emphasized video to give Wendy a direct voice, allowing her to educate and inspire while engaging with her audience in a personal, relatable way.
  3. Educational Marketing and Online Courses: Recognizing Wendy’s teaching background, we developed a course structure that allowed her to share her expertise on design and creativity. This approach not only positioned Chair Whimsy as a go-to resource but also provided additional revenue opportunities through course sales.
  4. Community Building through Engagement Tools: To foster a vibrant community, we introduced engagement strategies across social media, including live Q&A sessions, design challenges, and interactive stories. By cultivating a two-way conversation, Wendy’s Chair Whimsy strengthened its customer relationships and encouraged ongoing interaction.
  5. Performance Tracking and Optimization: Utilizing analytics, we monitored engagement, traffic, and conversions to ensure each piece of content aligned with Wendy’s goals. This data-driven approach allowed us to fine-tune strategies over time, ensuring maximum reach and impact.

Content Supply’s tailored approach provided Wendy with the technology, expertise, and content she needed to grow Chair Whimsy into not just a brand, but a lifestyle experience that inspires and connects with her audience on a deeply personal level.

Browse Portfolio

play icon
play icon

The Process

To support Wendy Conklin’s creative vision and help grow the Chair Whimsey brand through video, Content Supply implemented a streamlined, full-service production process—focused on delivering both educational and promotional assets that aligned with her vibrant, design-forward aesthetic.

Here’s how we brought it all together:

1. Creative Planning & Pre-Production

We began with a collaborative strategy session to align on the project goals, visual direction, and content structure. This included:

  • Outlining the structure and flow of her online course modules
  • Identifying key teaching moments and product highlights
  • Defining the brand style, tone, and visual elements to reflect Chair Whimsey’s personality
  • Storyboarding short-form social ads to promote course offerings and design services

This phase ensured every piece of content served a specific purpose—educational, promotional, or brand-building.

2. On-Set Video Production

Our production team captured high-quality footage of Wendy in action, bringing her teaching and brand story to life. This included:

  • Filming course modules with multi-camera setups for dynamic instructional content
  • Capturing b-roll of Wendy’s design process, studio space, and styled chairs
  • Shooting short-form promotional clips optimized for Instagram, Facebook, and YouTube
  • Maintaining a consistent visual identity with natural lighting, brand colors, and styled scenes

Every shot was tailored to convey Chair Whimsey’s charm, professionalism, and creative energy.

3. Post-Production & Editing

After filming, our editorial team edited and refined the content for both educational and marketing use:

  • Edited course videos with branded graphics, clear transitions, captions, and close-up views for clarity
  • Created multiple versions of short-form ads and video teasers for social media
  • Applied color correction and audio mixing to maintain production quality
  • Formatted all content for web and mobile delivery, including vertical cuts for Reels and Stories

This ensured Wendy had a versatile, high-performing content library to use across platforms.

4. Delivery & Optimization Support

We finalized and delivered all content in ready-to-publish formats and provided support to ensure smooth implementation:

  • Organized video files by module and platform
  • Delivered custom thumbnails and ad visuals for easy upload
  • Offered guidance on content scheduling and campaign rollouts
  • Ensured every asset reinforced the Chair Whimsey brand experience

By the end of the process, Wendy had a fully produced online course and a suite of branded video assets—ready to educate her students, engage her audience, and elevate Chair Whimsey’s visual presence across digital channels.

The Results

Through Content Supply’s full-service support, Wendy Conklin and Chair Whimsey successfully launched a professionally produced online course and a suite of branded video content—delivering both business growth and elevated brand presence.

Here’s what was achieved:

1. A High-Quality Online Course Ready to Scale

Wendy’s vision for a creative, educational course became a polished, structured video series—positioning her as a trusted expert in custom chair design. The course content was:

  • Professionally filmed and edited to reflect Chair Whimsey’s signature style
  • Structured for easy student navigation and strong learning outcomes
  • Delivered in a format that allows for repeatable enrollment and passive income generation

2. Increased Engagement Across Social Media

With the new collection of short-form promotional videos, Wendy was able to:

  • Launch targeted social campaigns to promote her course and services
  • Increase engagement on platforms like Instagram and Facebook through scroll-stopping visuals
  • Grow her audience with consistent, high-quality brand storytelling

The visually compelling ads and trailers created stronger interest and interaction from followers, fans, and future customers.

3. Stronger Brand Consistency and Recognition

From color palettes to tone of voice, every video reinforced Chair Whimsey’s creative identity—giving Wendy a more cohesive, elevated brand across all channels. As a result:

  • Her content stood out in a saturated design space
  • She built greater trust with both new and existing customers
  • She positioned herself as both a designer and an educator in her niche

4. Content Library for Ongoing Use

Wendy now has a ready-to-use library of professional video assets, including:

  • Long-form course content
  • Short-form promotional clips
  • Behind-the-scenes and lifestyle b-roll
  • Educational reels and social ads

This evergreen content supports ongoing sales, marketing, and future course launches—without needing to restart production.

Through this collaboration, Wendy Conklin not only launched a professional course—she amplified the Chair Whimsey brand, expanded her reach, and positioned herself to grow her business through education, creativity, and digital storytelling.

How Creatives Like Wendy Conklin Are Scaling Their Brands with High-Quality Course Production and Video Marketing

If you’re a creative entrepreneur—whether a designer, artist, or maker—you’ve likely dreamed of turning your skills and style into a profitable educational product. Maybe you’ve thought about teaching your process through an online course, building a deeper connection with your audience, and growing your income beyond one-on-one services.

But creating a professional, well-branded course and video strategy is a huge undertaking. Between filming, editing, scripting, and promotion, most creatives feel overwhelmed or unsure of where to start.

That’s where Content Supply comes in.

When Wendy Conklin, founder of Chair Whimsey, decided to launch an online course and expand her brand’s digital presence, she partnered with Content Supply to handle everything—from course production to branded video ads. The result? A polished, profitable course offering and a strong visual brand that resonated with her growing audience.

Here’s how creatives like Wendy—and you—can benefit from the same full-service solution.

The Challenge: Growing a Creative Business Without Losing Creative Freedom

Creative entrepreneurs are often juggling multiple roles: designer, marketer, educator, and business owner. While your expertise may lie in your craft—furniture, fashion, fine art, interiors, or design—you might struggle with:

  • Turning your process into a structured, teachable course
  • Creating video content that reflects the quality and personality of your brand
  • Finding the time and tools to manage production, editing, and tech
  • Building a visual identity across social media that feels consistent and professional
  • Promoting your course in a way that feels aligned, not overly sales-driven

These obstacles can keep great creatives from sharing their skills at scale—and leave valuable income on the table.

The Solution: Full-Service Course Creation and Video Strategy by Content Supply

Content Supply helps creators and personal brands turn their ideas into high-impact digital content. Whether you want to launch a course, build your audience, or strengthen your brand identity, we handle the strategy, production, and delivery so you can focus on doing what you love.

Here’s how our services helped Chair Whimsey—and how they can work for you.

1. Professional Course Production

We work with you to design and produce an engaging, easy-to-follow course that feels true to your brand. This includes:

  • Planning your course structure and scripting your lessons
  • Filming your creative process with professional-grade cameras and lighting
  • Editing your content into branded, easy-to-digest modules
  • Formatting everything for seamless delivery on your platform of choice

For Wendy Conklin, this meant turning her upholstery and chair design techniques into a polished online course that students could follow step-by-step.

2. On-Brand Promotional Videos

To drive sales and visibility, we produce short-form promotional videos and social media ads that capture your creative energy. These are:

  • Optimized for Instagram, Facebook, YouTube, and TikTok
  • Edited with your colors, fonts, and brand tone
  • Designed to build excitement and communicate value in just a few seconds

These video assets helped Chair Whimsey increase engagement across platforms while maintaining a strong, consistent visual identity.

3. Streamlined Implementation and Support

We guide you through the full production process with clarity and efficiency—no guesswork, no scattered tools. Our team supports you with:

  • Creative direction and on-camera coaching
  • Editing and post-production workflows
  • File delivery and upload support
  • Launch preparation and promotional strategy

You walk away with a complete content library and the confidence to use it across your site, email list, and social platforms.

The Results: Scalable Content, Elevated Branding, and More Revenue

For Wendy and Chair Whimsey, the outcome was clear:

  • A market-ready course aligned with her creative vision
  • High-performing promotional videos for social media
  • A content library she could reuse and repurpose across marketing campaigns
  • Stronger brand authority and deeper connection with her community

By working with Content Supply, she gained the freedom to stay focused on creativity while building a scalable, revenue-generating education product.

Who This Is For

This service is ideal for:

  • Designers and artists ready to teach their process online
  • DIY creators looking to monetize their expertise
  • Home decor and craft brands expanding into education
  • Creatives who want consistent, on-brand content but don’t have a full production team
  • Entrepreneurs who want to grow their revenue through courses, workshops, or coaching

Ready to Launch Your Creative Course and Brand Content?

You bring the creative genius. We’ll bring the production, structure, and strategy to help you scale.

Book a free strategy call and discover how to turn your ideas into beautiful, engaging video content that grows your brand and business.

Need to talk about your project, ideas or goals first?

Contact us or schedule a call so we can help you choose the best plan for your brand.
podcast production services - podcast supply

Scale Your Content Creation with Expert Support

See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!