How Danielle Leslie Scaled to $4M+ in Course Sales with Content Supply’s Video, Strategy, and Marketing Services
Danielle Leslie is the visionary founder of Course From Scratch, a transformative program that helps entrepreneurs turn their knowledge into profitable online courses. With a background in Silicon Valley startups and digital marketing, Danielle has empowered thousands of creators—especially women and people of color—to monetize their expertise and build impactful, scalable brands.
Her Course From Scratch framework has generated over $20M in course sales for herself and her students, making her one of the most influential voices in the online education space.
Through her company, Culture Add Companies, Danielle continues to lead a movement that blends culture, creativity, and commerce to unlock generational wealth and influence through education.
The Challenge
Before partnering with Content Supply, Danielle Leslie had already built massive momentum with her flagship program, Course From Scratch. However, as demand for her course and personal brand grew, she faced several challenges that limited her ability to scale further and maintain content quality across platforms:
- Time-Consuming Content Creation: With a growing student base and team, Danielle didn’t have the bandwidth to consistently produce high-quality course videos, promotional assets, and marketing content on her own.
- Inconsistent Video Production Quality: While her message was powerful, her visual content needed to better reflect the premium, transformational experience she was offering her students.
- Lack of a Scalable Creative System: Managing production internally became inefficient and unsustainable, especially with new launches, live events, and updates to her curriculum on the horizon.
- Under-Leveraged Brand Visibility: Danielle had a strong personal story and community, but needed a clear strategy to amplify that impact through video, storytelling, and digital distribution at scale.
To keep up with her brand’s growth and deliver an elevated experience for both new and existing students, Danielle needed a creative partner who could bring strategy, storytelling, and production together seamlessly—which is when she turned to Content Supply.

Wowowwww!! The music, colors, and fonts are such a VIIIIBE!!! You killed this!!!
Danielle Leslie
Culture Add Labs

$4M+ Sales, 260,000+ Views — “Shout out to your team. They are amazing! And help me look great and grow my business.”
Danielle Leslie
Owner, Culture Add Companies
The Solution
To support Danielle Leslie’s rapid growth and elevate her Course From Scratch brand, Content Supply delivered a comprehensive, done-for-you solution—combining video production, course content development, and marketing strategy to amplify her message and scale her impact.
Here’s how we helped Danielle transform her content operations into a high-performing creative engine:
1. Premium Course Video Production
We filmed and produced a full suite of high-quality course content to match the value of Danielle’s teachings, including:
- Scripted and directed video lessons designed for clarity, engagement, and transformation
- Studio-style setups with professional lighting, sound, and visuals
- Dynamic editing with branded graphics, transitions, and captions to boost retention
This ensured the Course From Scratch curriculum was not only effective—but visually elevated and binge-worthy.
2. Brand Video and Storytelling Assets
To showcase Danielle’s personal story, mission, and student success, we created:
- A compelling brand video that communicated her journey and the "why" behind her business
- Interview-style testimonials from students who built six- and seven-figure businesses using her framework
- Short-form content for social media, email campaigns, and community engagement
These videos strengthened her authority, built trust, and positioned her as a leading figure in online education.
3. Launch Campaign and Marketing Strategy
We partnered with Danielle’s team to plan and execute marketing campaigns aligned with major launches. This included:
- Strategic video sequencing for landing pages, webinars, and ad funnels
- Repurposing long-form content into trailers, reels, and bite-sized promo clips
- Guidance on content timing, distribution, and storytelling hooks to increase conversions and engagement
The result: cohesive, on-brand content that supported consistent course sales and community growth.
4. Scalable Production System for Long-Term Growth
Most importantly, we helped build a repeatable content system that Danielle’s team could rely on for future:
- Course updates
- Community spotlights
- Partnership content
- Evergreen campaigns and launches
This reduced internal production strain and allowed Danielle to stay focused on serving her audience.
With this all-in-one creative solution, Danielle Leslie gained a powerful content engine to elevate her course brand, expand her influence, and scale her movement—with confidence and clarity.
The Process
To support Danielle Leslie’s growth as an industry-leading educator and entrepreneur, Content Supply followed a proven, collaborative process—designed to deliver premium content at scale while preserving Danielle’s authentic voice and vision.
Here’s how we brought her Course From Scratch brand and message to life:
1. Discovery & Strategy Alignment
We began with a deep-dive strategy session to understand:
- Danielle’s brand mission, voice, and course transformation promise
- Her sales funnel structure and key marketing goals
- Upcoming launches, evergreen campaigns, and community milestones
- What content had worked previously—and what was missing
This ensured every piece of content served a purpose and aligned with her brand’s future.
2. Content Planning & Creative Development
Next, we collaborated with Danielle and her team to:
- Outline the full curriculum video structure for Course From Scratch
- Develop talking points, content blocks, and brand-aligned story beats
- Identify opportunities to capture testimonials, brand moments, and b-roll during production
- Plan deliverables across course content, brand videos, and marketing assets
We handled all pre-production, so Danielle could focus on showing up as the expert and visionary.
3. On-Site Filming & Production
We led multi-day filming sessions using a professional, branded setup with:
- High-end cameras, lighting, and audio to elevate production value
- Guided direction to ensure confident delivery and audience connection
- Real-time coaching to align content with marketing goals and funnel flows
- Captured both course material and promotional content in one streamlined production schedule
This allowed Danielle to produce weeks of content in just days—with full creative control and zero tech overwhelm.
4. Post-Production & Asset Delivery
Once footage was captured, our editing team handled:
- Clean edits, color grading, branded motion graphics, and captioning
- Exporting course content in ready-to-upload modules for her platform
- Creating social and email-ready clips optimized for Reels, YouTube, and email sequences
- Custom thumbnails, intros/outros, and calls-to-action to drive conversion
Every asset was consistent with Danielle’s vibrant, culture-forward brand.
5. Launch & Repurposing Support
Finally, we worked closely with her team to:
- Strategically schedule and distribute content across platforms
- Maximize every piece of footage through repurposing and ongoing use
- Build a scalable content engine for launches, evergreen campaigns, and brand partnerships
We also provided templates and systems her internal team could continue using long after delivery.
Through this hands-on, end-to-end process, Content Supply helped Danielle Leslie elevate her brand presence, produce premium course content, and scale her movement with high-impact video that delivers real results.
The Results
The partnership between Content Supply and Danielle Leslie delivered measurable, high-impact results that elevated her brand and fueled the growth of her flagship program, Course From Scratch. Through strategic video production, course creation, and marketing execution, Danielle was able to expand her reach, scale her revenue, and solidify her authority in the online education space.
Here’s a breakdown of what we achieved together:
1. $4M+ in Online Course Sales
Through professionally produced content and strategic launch support, Danielle generated over $4 million in course revenue. The upgraded course experience, paired with marketing assets that clearly communicated her transformation promise, contributed to record-breaking enrollment periods and long-term sales momentum.
2. 14,000+ Qualified Leads
With clear messaging and compelling video content driving her campaigns, Danielle attracted 14,000+ qualified leads to her email list and community. This consistent lead flow helped her grow a loyal base of aspiring course creators—many of whom converted into paying customers and brand advocates.
3. 90,000+ Video Views Across Platforms
The video content produced by Content Supply reached over 90,000 viewers, amplifying Danielle’s message and building deeper trust with her audience. These videos—used across YouTube, social media, landing pages, and email—became key tools in educating, engaging, and converting new followers into customers.
4. Scalable Content System for Long-Term Growth
Perhaps most importantly, Danielle now has a scalable, evergreen content system that supports future launches, partnerships, and community growth. With polished course materials, branded video assets, and a repeatable production process in place, her team is equipped to grow without reinventing the wheel.
In short, Content Supply helped Danielle Leslie create content that not only looked great—but performed. Together, we turned her vision into a content engine that drives sales, builds community, and makes a lasting impact in the digital education space.
How Course Creators Like Danielle Leslie Use Video, Strategy, and Content Systems to Scale to Multi-Million Dollar Success
The world of online education is growing fast. But for many personal brands, coaches, and creators, turning knowledge into a profitable, scalable course business isn’t just about what you teach—it’s about how you present it.
That’s where many hit a wall: you have the ideas, the audience, and even the momentum—but you’re held back by inconsistent content, a lack of production support, or a disorganized marketing strategy.
That’s exactly the challenge Danielle Leslie faced.
As the founder of Course From Scratch, Danielle had already helped thousands of creators launch their own courses. But when she was ready to take her own business to the next level, she needed a strategic creative partner to help her scale with clarity, quality, and impact.
Partnering with Content Supply, Danielle:
- Generated over $4 million in course sales
- Attracted 14,000+ qualified leads
- Reached 90,000+ video viewers across platforms
- Built a scalable content engine that continues to fuel growth
Here’s how other course creators can benefit from the same specialized services.
The Challenge: Great Ideas, Limited Time and Content Support
Most successful educators eventually run into the same roadblocks:
- No time to script, film, or edit consistent video content
- A course that works, but doesn’t visually reflect the transformation it promises
- A personal brand with reach, but no system for turning that reach into revenue
- Frustration trying to manage content, marketing, and creative assets all in-house
Without a team to take on the heavy lifting, even high-performing creators risk burnout, stalled launches, and missed revenue.
The Solution: A Done-for-You Video and Marketing System That Scales With You
At Content Supply, we help personal brands and educators build powerful course businesses with:
- High-quality video production
- Expert curriculum development
- Cohesive brand storytelling
- Scalable marketing systems
It’s not just about content—it’s about building an engine that runs long after launch day.
1. Premium Course Content Creation
We help you plan, film, and edit binge-worthy, transformation-driven course videos. No more DIY. No more grainy recordings. Just polished content that builds trust, improves completion rates, and justifies premium pricing.
2. Personal Brand Storytelling
Your story sells your course. We capture it—through brand videos, testimonials, and social content that deepen connection and position you as a true authority in your niche.
3. Marketing Strategy and Launch Support
We don’t stop at content. We help you:
- Structure your sales funnel
- Create video assets for your email campaigns, landing pages, and ads
- Plan evergreen and live launch cycles
- Repurpose long-form content for social growth and visibility
4. A Scalable Content System
This isn’t a one-time fix—it’s a repeatable system. We give you the tools, templates, and team to build a content engine that supports long-term revenue and audience growth.
The Results: What You Can Expect
Creators like Danielle Leslie have used this system to:
- Multiply revenue through professional, conversion-focused course content
- Build lead magnets and video funnels that attract thousands of qualified leads
- Expand visibility through YouTube, social, and speaking opportunities
- Scale their team, business, and brand influence with ease
If your goal is to teach, inspire, and build a digital education brand that lasts—this is how you do it.
Who This Is For
This service is ideal for:
- Coaches, experts, and personal brands ready to scale
- Creators selling online courses, digital products, or memberships
- Educators with an existing audience, but no scalable content plan
- Visionaries who want to focus on teaching—not tech, editing, or production
Ready to Build Your 7-Figure Course Business?
You’ve built the message. Now it’s time to scale the movement.
Partner with Content Supply to turn your knowledge into a scalable, high-converting content system—designed to grow your course revenue and amplify your brand.